The Investor as a Storyteller

By John P. Reese — The celebrated author Mark Twain said, “It’s not what you don’t know that kills you, it’s what you know for sure that ain’t true.” Twain’s point is well taken, and a keen interpretation of the human condition. As a species, we are extremely accomplished at spinning tales and making meaning, whether based in logic or not, and formulating decisions based on those stories. A precarious tendency when it comes to investing. The award-winning journalist and novelist Will Storr’s book The Unpersuadables: Adventures with the Enemies of Science (2014 Picador/Overlook) delves into the psychology and neuroscience […]