Monster Beverage Corporation is a holding company. The Company, through its subsidiaries, develops, markets, sells and distributes energy drink beverages and concentrates for energy drink beverages, under various brand names, including Monster Energy, Monster Energy Ultra, Monster Rehab, Java Monster, Muscle Monster, Espresso Monster, Punch Monster, Juice Monster, Monster HydroSport Super Fuel, Monster Super Fuel, Predator, Fury, Reign Total Body Fuel, Reign Inferno Thermogenic Fuel, Monster Dragon Tea, NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play and Power Play, BPM, BU, Gladiator, Samurai and Live+. Its segments include Monster Energy Drinks segment, which consists of its Monster Energy drinks and Reign Total Body Fuel performance energy drinks; Strategic Brands segment, which includes various energy drink brands; Alcohol Brands segment, which includes various craft beers and hard seltzers; and Other segment, which includes products sold to the third-party customers.